A 2-Minute video is anelevator pitch in the form of a video presentation. The format was developedto helpcompanies explain their value proposition to customers and others in a concise manner.
The objective of a 2-Minute Video is to help a prospect decide if he or she should be interested in the product or service being explained. What’s really being explained is not what the product does, or how it works, or what features it has (though some of that will come across) —it’s a concise video presentation covering the “what we can do for you (that our competitors can’t)” message. This is why the 2-Minute Video becomes a lead-generation tool when deployed on a website homepage or attached to an email.Every viewer of a 2-Minute Video gains a clear idea of the product or service being explained, with a minimum investment of time. They can then frame follow-up questions that will help move the process forward. The salesperson, instead of trying to gain a prospect’s interest, is fielding specific questions about how your product or service might solve the prospect’s particular problem.
Once the video is completed it can be used to generate more qualified leads. Some ideas that are a possibility are: email signature, virtual trade shows, media relations, trade show exhibit, or a champion kit.
2-Minute Videos start as low as $500.00. Call today 210-858-6658 to start generating more leads from your website!